To tell you the truth…
October 21st, 2010 § Leave a Comment
I was talking with a client the other day and they said to me “to tell you the truth, I never liked my prior marketing representative.” A pretty ordinary statement and we have all said “to tell you the truth…” but on this day it really made me think, what does this say about me?
When you are your brand and your brand is your business – what does it say when you have to announce you are telling the truth? Sure, it is a just a saying – but is it?
We should all approach our business interactions as honestly as possible ( honesty is always the best policy – but on occasion choosing your words carefully is equally important). There are times when our customers may ask us a question that requires a delicate response but delicate and a lie are two different things.
