The importance of not “over-selling”
October 28th, 2010 § Leave a Comment
We recently completed an event that was a moderate success. I would have stated this was an overwhelming success but our venue was not what we had been promised.
As we reviewed all the details of what we had planned versus what was delivered we quickly realized we had been a victim of an overzealous sales person. It happens one time, and then you learn.
It is imperative that when selling your products and services that you not over sell. The best policy is to always under promise and over deliver allowing for increased (and outstanding) customer satisfaction. Who complains when they get MORE than what they contracted for?
The same goes for your marketing. All your claims and promises should equal or exceed what your product or service will offer.
