Jack of all trades, master of none.
November 9th, 2010 § Leave a Comment
It is an old saying “he is a jack of all trades, but a master of none.” This phrase refers to a person who is capable of doing many things but not doing them all with excellence. This particular adage is very important to small business owners.
It is easy to get caught in the trap of knowing just enough to work on a something yourself, but this is not always in the best interest of your business. Lots of people can build web sites, and many templates are available, but if the web site does drive revenue or customers for your business does it serve your business well? Would you even consider not hiring a surgeon to perform open heart surgery? or an attorney to present your case in court?
Here at The Greenbo Agency we completed a skills assessment before deciding who would work on what projects and what services we could offer clients. For the skills we did not have, or for skills we were not masters of, we found associated to contract that work to. This has allowed us to offer a full buffet of a la carte services while maintaining excellence and customer satisfaction.
Think of what you are “saving money on” in your business by not contracting with a master at their trade. Have you really saved any money or has your short cut cost you more than your original investment would be?
The next time you are tempted to be penny wise and pound foolish, ask yourself: am I a master at this skill and what will it cost me if this is not done right?
